4.9/5.0 based on 17,543 reviews

Ruby – Breathable Women’s Summer Midi Dress

£80.00 £39.95 50% OFF
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Return Icon 30 days for easy returns
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ANNIVERSARY SALE UPDATE:

  • Buy 2 → Save 10% Extra
  • Buy 3 → Save 15% Extra
  • Buy 4 → Save 20% Extra

STOCK SELLING FAST: BUT STILL AVAILABLE IF YOU’RE ABLE TO CLICK ‘ADD TO CART

Breeze through warm days with the laid-back elegance of the Ruby dress

Light, effortless and made to flatter, the Ruby midi dress is your perfect plus-one for sunny afternoons. Crafted from a soft, breathable blend of Tencel, viscose and cotton, it keeps you feeling cool and comfortable — while moving gracefully with you throughout the day.

Why has the Ruby dress become such a favourite?

✓ No clinging in the heat: Breathable fabric keeps you feeling fresh, even on muggy days.

✓ Fluid movement: The relaxed fit and floaty fabric are ideal for days on the go.

✓ Naturally elegant drape: Soft fibres resist creasing and fall beautifully, wear after wear
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✓ Custom fit: Adjustable waist means you can style it to suit your shape with ease

It’s the kind of dress that quietly does it all. Whether you're heading to the seaside, meeting friends in the park, or just enjoying a lazy weekend afternoon, the Ruby dress fits right in. It doesn’t cling, doesn’t crease, and never feels like too much — just throw it on and head out the door feeling confident, comfortable and like yourself.

Size Bust (in) Waist (in) Hips (in)
S 33.9 in 26.8 in 37.0 in
M 36.2 in 29.1 in 39.4 in
L 38.6 in 31.5 in 41.7 in
XL 40.9 in 33.9 in 44.1 in
2XL 43.3 in 36.2 in 46.5 in

Elegantly flatters – no shapewear needed

Lightweight, breathable and gently stretchy

Comfortable to wear, confidence to shine

True-to-size with a relaxed, flattering fit

Designed to flow beautifully with your shape

Machine wash normal 30°C

Iron at medium temperature

Do not bleach

Do not tumble dry

Do not dry clean

Standard
Free delivery on all UK orders – today only. All orders are dispatched via Royal Mail and include tracking.

Collect from store
This item is no longer available for in-store collection and can now only be purchased online. We’re clearing our final remaining stock exclusively via our webshop – once it’s gone, it won’t be restocked.

30-Day Return Guarantee
You may return any item within 30 days for a full refund. The 30-day money-back guarantee remains valid at all times, regardless of shop closure
Holly W. Verified badge and 17k+ other women are wearing EmmaLou
Verified

Elegant and worth the wait!

Absolutely delighted with my purchase. The blouse I ordered feels luxurious and fits beautifully. Delivery took a little longer than expected, but customer service kept me well informed. Will definitely shop here again!

Charlotte Evans – Brighton 3 hours ago
Verified

Beautiful packaging and perfect fit

Such a lovely and stylish collection! EmmaLou really has an eye for detail. My dress fits perfectly and arrived beautifully packaged. Loved the free delivery on orders over £25 too!

Amelia Thompson – Leeds 1 day ago
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Stylish pieces that feel truly special

My parcel arrived safely and the quality was even better than I expected for the price. I had to exchange one item for a different size, and the process was smooth and hassle-free. Great service!

Rachel Turner – Bath 1 day ago
Verified

Affordable fashion with class

I love EmmaLou’s style – elegant, flattering and still affordable. My order arrived a little later due to high demand, but it was well worth the wait. Beautifully wrapped and great quality.

Hannah McDonald – Edinburgh 1 dag ago
Verified

Smooth exchange and great quality

My parcel arrived safely and the quality was even better than I expected for the price. I had to exchange one item for a different size, and the process was smooth and hassle-free. Great service!

Sophie Patel – Manchester 2 weeks ago
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4.9/5.0 based on 17,543 reviews

A Legacy of Style, 20 Years Strong

For 20 years, EmmaLou has been more than fashion—it’s been a story of women embracing color, confidence, and character. The Bada Midi Dress is a symbol of that legacy, designed to turn heads while feeling effortless.

In gratitude for your support, we invite you to our 20th Anniversary Sale with up to 80% OFF. This is our way of saying thank you—and giving you the chance to own a piece that represents two decades of bold style.

With Love

EmmaLou

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2 items 10% extra discount | 3 items 15% extra discount
4 items 20% extra discount | 5 items 25% extra discount

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our Order Tracking page and enter your order number or email address.

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

For more information, please review our Return Policy.

If you experience any issues or have questions, visit our Contact Pageto connect with our support team. We’re here to assist you promptly

Orders are typically processed within 3 business days after being placed.

Yes, the following exceptions apply: Partial refunds may be issued for items that:

  • Show signs of use.
  • Are not in their original condition.
  • Are damaged or missing parts (not caused by us).
  • Are returned more than 14 days after delivery.

For complete details, refer to our Return Policy.

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