About Us

Hello there, I’m Emma Lou – and I’m absolutely delighted you’ve found your way to my little corner of the world.

This year marks something truly special for me and for EmmaLou Leeds — our 20th anniversary.

For two wonderful decades, I’ve poured my heart into curating pieces that blend timeless elegance with contemporary charm—each one chosen with love, care, and an unwavering commitment to quality.

What began as a simple love for beautifully crafted items has blossomed into something far more meaningful: a thriving boutique, a warm community, and a shared appreciation for style, sustainability, and the stories behind each design.

How It All Began

It all started with a deep appreciation for fashion and a desire to offer something genuinely special.

Over the years, I’ve carefully assembled a collection that reflects my belief in quality, authenticity, and craftsmanship.

There’s something truly magical about discovering a piece that resonates with someone—a piece that makes them feel confident, beautiful, and wonderfully themselves.

Every item I select carries a story, and it fills me with joy to know it becomes part of yours.

The Heart Behind EmmaLou Leeds

To me, fashion has always been about so much more than just clothing—it’s a form of self-expression, a source of confidence, and a way to connect.

Each item in the boutique is chosen not only for its beauty, but for the care and intention poured into its creation.

I want every person who shops at EmmaLou Leeds to feel like they’ve discovered something truly unique—something that speaks to them and celebrates their individuality.

A Milestone to Remember

Reaching 20 years is more than a celebration—it's a tribute to growth, resilience, and the incredible people like you who’ve made this journey possible.

Through every challenge and every success, the passion behind EmmaLou Leeds has only grown stronger. This anniversary is not just mine—it’s ours.

Celebrating With You

To thank you for being part of this story, I’m thrilled to invite you to our 20th Anniversary Sale—a celebration of everything we’ve built together.

For a limited time, you’ll find exclusive offers throughout the boutique—your chance to take home those pieces you’ve loved (or are about to fall in love with) at very special prices.

This sale is my heartfelt way of saying thank you for your loyalty, your encouragement, and your belief in what we do here.

Thank you for being here.
Thank you for helping turn a dream into a lasting legacy.
Here’s to celebrating 20 beautiful years—together.

With love,

Emma Lou
Founder, EmmaLou Leeds