4.9/5.0 based on 17,543 reviews

Florena – Light & Airy Women’s Summer Blouse

£60.00 £29.95 50% OFF
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Return Icon 30 days for easy returns
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ANNIVERSARY SALE UPDATE:

  • Buy 2 Save 10% Extra
  • Buy 3 Save 15% Extra
  • Buy 4 Save 20% Extra

STOCK SELLING FAST: BUT STILL AVAILABLE IF YOU’RE ABLE TO CLICK ‘ADD TO CART

Stay cool, look effortless – the Florena blouse was made for warm-weather day

Light, breathable, and beautifully easy to wear, the Florena blouse brings a relaxed elegance that works from sunrise to sundown. Whether you're heading to the coast, strolling through town or enjoying dinner in the garden, it just fits the moment.

Why is everyone loving the Florena blouse?

Breathable fabric: Keeps you feeling fresh, even on the hottest days.

Easy silhouette: Loosely cut to flatter all body shapes without clinging.

Goes with everything: Looks spot-on with linen trousers, denim, or shorts.

Made for summer living: Perfect for beach days, café catch-ups or evenings outdoors.

This is the kind of blouse you’ll end up reaching for again and again. A soft, summery piece that keeps things breezy while still looking effortlessly stylish. Whether you're away on holiday or just making the most of a sunny afternoon, the Florena fits right in.

Size Bust Length Sleeve Length
S 36 in 25 in 9 in
M 38 in 26 in 9.5 in
L 40 in 27 in 10 in
XL 43 in 28 in 10.5 in
2XL 46 in 29 in 11 in
3XL 49 in 30 in 11.5 in

Elegantly flatters – no shapewear needed

Lightweight, breathable and gently stretchy

Comfortable to wear, confidence to shine

True-to-size with a relaxed, flattering fit

Designed to flow beautifully with your shape

Machine wash normal 30°C

Iron at medium temperature

Do not bleach

Do not tumble dry

Do not dry clean

Standard
Free delivery on all UK orders – today only. All orders are dispatched via Royal Mail and include tracking.

Collect from store
This item is no longer available for in-store collection and can now only be purchased online. We’re clearing our final remaining stock exclusively via our webshop – once it’s gone, it won’t be restocked.

30-Day Return Guarantee
You may return any item within 30 days for a full refund. The 30-day money-back guarantee remains valid at all times, regardless of shop closure

Holly W. Verified badge and 17k+ other women are wearing EmmaLou
Verified

Elegant and worth the wait!

Absolutely delighted with my purchase. The blouse I ordered feels luxurious and fits beautifully. Delivery took a little longer than expected, but customer service kept me well informed. Will definitely shop here again!

Charlotte Evans – Brighton 3 hours ago
Verified

Beautiful packaging and perfect fit

Such a lovely and stylish collection! EmmaLou really has an eye for detail. My dress fits perfectly and arrived beautifully packaged. Loved the free delivery on orders over £25 too!

Amelia Thompson – Leeds 1 day ago
Verified

Stylish pieces that feel truly special

My parcel arrived safely and the quality was even better than I expected for the price. I had to exchange one item for a different size, and the process was smooth and hassle-free. Great service!

Rachel Turner – Bath 1 day ago
Verified

Affordable fashion with class

I love EmmaLou’s style – elegant, flattering and still affordable. My order arrived a little later due to high demand, but it was well worth the wait. Beautifully wrapped and great quality.

Hannah McDonald – Edinburgh 1 dag ago
Verified

Smooth exchange and great quality

My parcel arrived safely and the quality was even better than I expected for the price. I had to exchange one item for a different size, and the process was smooth and hassle-free. Great service!

Sophie Patel – Manchester 2 weeks ago

4.9/5.0 based on 17,543 reviews

A Legacy of Style, 20 Years Strong

For 20 years, EmmaLou has been more than fashion—it’s been a story of women embracing color, confidence, and character. The Bada Midi Dress is a symbol of that legacy, designed to turn heads while feeling effortless.

In gratitude for your support, we invite you to our 20th Anniversary Sale with up to 80% OFF. This is our way of saying thank you—and giving you the chance to own a piece that represents two decades of bold style.

With Love

EmmaLou

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2 items 10% extra discount | 3 items 15% extra discount
4 items 20% extra discount | 5 items 25% extra discount

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our Order Tracking page and enter your order number or email address.

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

For more information, please review our Return Policy.

If you experience any issues or have questions, visit our Contact Pageto connect with our support team. We’re here to assist you promptly

Orders are typically processed within 3 business days after being placed.

Yes, the following exceptions apply: Partial refunds may be issued for items that:

  • Show signs of use.
  • Are not in their original condition.
  • Are damaged or missing parts (not caused by us).
  • Are returned more than 14 days after delivery.

For complete details, refer to our Return Policy.

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