4.9/5.0 based on 17,543 reviews

Airlie – Curve-Enhancing Women’s Dress

£100.00 £59.95 40% OFF
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Return Icon 30 days for easy returns
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ANNIVERSARY SALE UPDATE:

  • Buy 2 → Save 10% Extra
  • Buy 3 → Save 15% Extra
  • Buy 4 → Save 20% Extra

STOCK SELLING FAST: BUT STILL AVAILABLE IF YOU’RE ABLE TO CLICK ‘ADD TO CART

Step into effortless elegance with a silhouette that speaks volumes

An understated classic, the Airlie dress hugs in all the right places. Its soft, solid tones and expertly tailored fit flatter your natural shape, offering confidence and grace from morning meetings to moonlit dinners. Whether it’s a casual brunch or a special evening out, this dress meets the moment with quiet sophistication.

Why is the Airlie dress becoming a wardrobe favorite?

✓ Flattering Fit: Designed to cinch at the waist and skim the hips, it enhances your figure without clinging too tightly

✓ Versatile Style: A true chameleon – dress it up with heels or keep it relaxed with sneakers

✓ Comfort-First Fabric: Breathable material that flows beautifully while feeling soft against the skin

✓ Timeless Solid Tones: Minimalist yet impactful, each color brings a touch of effortless class

The Airlie dress does more than just complete an outfit – it brings presence. Whether you're walking into a room or strolling through the city, it follows your movement with elegance. A wardrobe staple, designed not to impress – but to leave an impression.

Size Bust (in) Waist (in) Hips (in)
XS 29.9–31.9 24.0–26.0 33.1–35.0
S 31.9–33.9 26.0–28.0 35.0–37.0
M 33.9–35.8 28.0–29.9 37.0–39.0
L 35.8–38.2 29.9–31.9 39.0–40.9

Elegantly flatters – no shapewear needed

Lightweight, breathable and gently stretchy

Comfortable to wear, confidence to shine

True-to-size with a relaxed, flattering fit

Designed to flow beautifully with your shape

Machine wash normal 30°C

Iron at medium temperature

Do not bleach

Do not tumble dry

Do not dry clean

Standard
Free delivery on all UK orders – today only. All orders are dispatched via Royal Mail and include tracking.

Collect from store
This item is no longer available for in-store collection and can now only be purchased online. We’re clearing our final remaining stock exclusively via our webshop – once it’s gone, it won’t be restocked.

30-Day Return Guarantee
You may return any item within 30 days for a full refund. The 30-day money-back guarantee remains valid at all times, regardless of shop closure
Holly W. Verified badge and 17k+ other women are wearing EmmaLou
Verified

Elegant and worth the wait!

Absolutely delighted with my purchase. The blouse I ordered feels luxurious and fits beautifully. Delivery took a little longer than expected, but customer service kept me well informed. Will definitely shop here again!

Charlotte Evans – Brighton 3 hours ago
Verified

Beautiful packaging and perfect fit

Such a lovely and stylish collection! EmmaLou really has an eye for detail. My dress fits perfectly and arrived beautifully packaged. Loved the free delivery on orders over £25 too!

Amelia Thompson – Leeds 1 day ago
Verified

Stylish pieces that feel truly special

My parcel arrived safely and the quality was even better than I expected for the price. I had to exchange one item for a different size, and the process was smooth and hassle-free. Great service!

Rachel Turner – Bath 1 day ago
Verified

Affordable fashion with class

I love EmmaLou’s style – elegant, flattering and still affordable. My order arrived a little later due to high demand, but it was well worth the wait. Beautifully wrapped and great quality.

Hannah McDonald – Edinburgh 1 dag ago
Verified

Smooth exchange and great quality

My parcel arrived safely and the quality was even better than I expected for the price. I had to exchange one item for a different size, and the process was smooth and hassle-free. Great service!

Sophie Patel – Manchester 2 weeks ago
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4.9/5.0 based on 17,543 reviews

A Legacy of Style, 20 Years Strong

For 20 years, EmmaLou has been more than fashion—it’s been a story of women embracing color, confidence, and character. The Bada Midi Dress is a symbol of that legacy, designed to turn heads while feeling effortless.

In gratitude for your support, we invite you to our 20th Anniversary Sale with up to 80% OFF. This is our way of saying thank you—and giving you the chance to own a piece that represents two decades of bold style.

With Love

EmmaLou

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2 items 10% extra discount | 3 items 15% extra discount
4 items 20% extra discount | 5 items 25% extra discount

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our Order Tracking page and enter your order number or email address.

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

For more information, please review our Return Policy.

If you experience any issues or have questions, visit our Contact Pageto connect with our support team. We’re here to assist you promptly

Orders are typically processed within 3 business days after being placed.

Yes, the following exceptions apply: Partial refunds may be issued for items that:

  • Show signs of use.
  • Are not in their original condition.
  • Are damaged or missing parts (not caused by us).
  • Are returned more than 14 days after delivery.

For complete details, refer to our Return Policy.

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